Who is the target market for skincare?
Hence, from a generic point of view, a typical cosmetics business dealing in make-up items and other skincare products will primarily have women, aged 18 and above as its target market.
What demographic buys the most skincare?
In a 2021 survey among U.S. shoppers, 41 percent of Gen Z shoppers (aged 18 to 24 years) said skincare was the product category they currently spend the most on. In general, it was the most shopped-for beauty category across all age groups.
What age group buys the most makeup 2019?
TABS Analytics’ second annual U.S. Cosmetics Study found that millennial women (ages 18 to 34) are the heaviest buyers of beauty products in the $13 billion cosmetics market (market size excludes skin care and hair care products).
What skincare do consumers want?
When using facial skincare, most consumers are looking for basic functionality such as cleansing (64 percent) and treating dry skin (41 percent), Mintel said. However, the number of facial product users wanting to improve the texture of skin has increased significantly since 2012.
What do millennials look for in skincare?
Younger consumers are looking for products that hydrate, detox, cleanse and purify their skin, and favor clean and healthy products with lighter textures to get this job done. As their beauty regimen differs significantly from older generations’, products like natural facemasks or daily.
What age group buys the most skin care products UK?
In the UK, the beauty industry employs over a million people and is worth £17 billion. Women aged 18 to 34 are the biggest portion of the cosmetics market, and they are more likely to be buying more than 10 types of products a year.
What age uses the most makeup?
The results show that younger people use makeup and foundation more often than the older generation, with 39 percent of 18 to 29 year olds using them every day, compared to 20 percent of those aged 60 and over. Around 31 percent of women aged 60 and over said they never use the products.
What race buys the most makeup?
White: The most frequent users of foundation, with 43 percent of Caucasian makeup wearers using foundation every day.
Are men interested in skincare?
Men’s personal care market is expected to hit $166 billion in 2022, according to Allied Market Research. Nearly 40% of adults aged 18-22 have shown interest in gender-neutral beauty products, according to NPD’s iGen Beauty Consumer report. Male-targeted skin-care product sales have jumped 7% in the past year, NPD said.